Social Media Content & Strategies
Campaign strategy proposalDuring my undergraduate studies in a class entitled Rhetoric of Social Media, I created a complete and detailed social media strategy for the non-profit organization Heartland Trans Wellness, located in Cincinnati, Ohio. The campaign included an analysis of their previous posts on various social media sites over a prolonged period of time as well as recommendations for future activity. See the entire campaign proposal below.
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In addition to studying the language of social media, creating campaign strategies, and analyzing data, I learned the fundamentals of Desktop Publishing and utilized Adobe Creative Cloud Suite programs Photoshop and InDesign to make digitally shareable graphics. I also studied the *art* of making memes and GIFs for promotional and advertising projects.
Event Posting Infographic
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Event Images
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Event Flyer
Brochure (InDesign) |
Postcard (Adobe Photoshop)
Memes/GIFs Presentations |
Note: Some content may be slightly altered due to formatting. Please feel free to download the unaltered document to view.
