Social Media Content & Strategies
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Campaign Proposal for Heartland Trans WellnessDuring my undergraduate studies in a class entitled Rhetoric of Social Media, I created a complete and detailed social media campaign strategy for the nonprofit organization Heartland Trans Wellness, located in Cincinnati, Ohio. The campaign included a researched analysis of their previous posts on various social media sites over several months' time as well as recommendations for future activity. See the entire campaign proposal below.
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Digital Graphics
In addition to studying the language of social media, creating campaign strategies, and analyzing data, I learned the fundamentals of Desktop Publishing and utilized programs like Photoshop and InDesign to make digitally shareable graphics. I also studied the *art* of making memes and GIFs for promotional and advertising projects.
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