Social Media Content & Strategies
Campaign Proposal for Heartland Trans Wellness
During my undergraduate studies in a class entitled Rhetoric of Social Media, I created a complete and detailed social media campaign strategy for the nonprofit organization Heartland Trans Wellness, located in Cincinnati, Ohio. The campaign included a researched analysis of their previous posts on various social media sites over several months' time as well as recommendations for future activity. See the entire campaign proposal below.
In addition to studying the language of social media, creating campaign strategies, and analyzing data, I learned the fundamentals of Desktop Publishing and utilized programs like Photoshop and InDesign to make digitally shareable graphics. I also studied the *art* of making memes and GIFs for promotional and advertising projects.
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